
Leehla Huerta
Leehla Huerta is a customer experience and organizational leadership executive with more than 30 years of experience across hospitality, telecommunications, technology, legal services, eCommerce, and customer care.
Her career includes leadership roles at Starwood Hotels, AOL, DirecTV, LegalZoom, Frontpoint, and Spectrum. She has led 24/7 organizations of up to 2,000 people across internal and outsourced operations, served as Senior Director of Global Training and Development for Starwood Hotels, built enterprise Voice of the Customer programs, and led complex customer experience and operational transformations.
Her work includes developing a Customer Bill of Rights, partnering across technology teams to reduce customer-reported IT detractor themes by 50%, and executive ownership of a multi-vendor outsourcing transition spanning nine lines of business.
Leehla is the foundational creator of The Five Human Truths and Coaching Culture concepts. She believes customer experience is the external expression of an organization's culture and that leadership behaviors profoundly shape how employees and customers experience a business.
At Customer Contact Week Nashville 2026, she presented The Five Human Truths: What Never Changes About People and participated in a market study panel exploring customer expectations and the limitations of AI in customer experience.
Her guiding belief is simple: People create experiences. Leadership and culture shape those experiences. Business results follow.
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